Reporters queue outside the California theater in San Jose for Apple's invite-only event Oct. 23.
Posters outside the California theater in San Jose, where Apple held its event.
Apple CEO Tim Cook welcomes attendees to the company's event.
Cook talks about iOS 6's rapid adoption rate.
“This is jaw-dropping," Cook said. With 35 billion apps downloaded, iOS has 700,000 apps and growing.
Cook announced a new version of the iBooks app, including continuous scrolling, Japanese/Chinese text, and integration with Facebook and Twitter.
Cook passed the reins to Phil Schiller to talk about upgrades to the Mac computer line.
Schiller began by introducing a new version of the 13-inch MacBook Pro, Apple's top-selling computer.
In addition to being thinner, the new MacBook Pro has a Retina Display like its 15-inch sibling.
The new 13-inch MacBook Pro, Schiller said, is almost a pound lighter than its predecessor.
“Everything about the new MacBook Pro has been re-engineered from scratch," Schiller said.
The $1699 price tag of the 13-inch MacBook Pro with a Retina display is $500 more than its Retina-less $1199 counterpart. Meanwhile, the MacBook Air still costs $999.
On to desktops: Schiller showed an "evolution of man"-style progression of past iMacs.
One of the day's surprises: a new, thinner iMac.
“There is a serious computer inside this thin design," Schiller said.
Both the new iMac and the new Mac mini are equipped with a new data management technology: Fusion Drive.
Fusion Drive splits up tasks between flash memory and the hard drive.
The $1799 iMacs won't ship until December, but an entry-level version will be available sooner at $1299.
CEO Tim Cook returned to talk iPad. He called the device's success “Unprecedented for a new product in a new category."
Cook also boasted of the iPad's share of web traffic sent from tablets.
Phil Schiller returned to introduce the 4th-generation iPad, with a faster "powerhouse" processor.
And, then, finally...
... Apple made the long-awaited iPad mini official.
Schiller calls the iPad mini thin as a pencil, and light as a pad of paper.
Schiller walks in front of a promotional image touting the iPad mini's thinness.
AllThingsD's Peter Kafka took away two messages from Schiller's pitch: First, the "iPad mini is like iPad, but smaller." ...
... and second, the "iPad mini [is] like Google’s Nexus, but better."
Schiller compares the iPad and the iPad mini side-by-side.