Follow all of the announcements about iPhone 3.0 at Digital Daily on AllThingsD.com.
Journalists gather outside Apple Town Hall for the event.
The excitement is palpable. Brian Lam from Gizmodo has an elaborate setup for blogging while standing.
Raven Zachary, waiting for things to start.
With 20 minutes to go, the mood is anticipatory.
The crowd begins to take their seats.
For some, the camera of choice is the iPhone.
Apple's Phil Schiller.
AllThingsD's John Paczkowski, ready to liveblog the event.
The stage is ready.
At 10 sharp, Greg Joswiak takes the stage.
The iPhone is now in 80 countries, says Greg Joswiak.
The view from the crowd at the iPhone 3.0 event, held at Apple's Town Hall in Cupertino.
The iPhone developer program now has some 50,000 members, thanks in part to its SDK's ease of use.
96 percent of apps submitted are approved, says Joswiak.
To date, there have been 800 million downloads from the App Store.
Impressive, given the store’s just 8 months old.
Joswiak invites Scott Forstall to the stage for a look at OS 3.0. Forstall says Apple has been ‘blown away” by the breadth and quality of app development its seen.
So it’s making the SDK even better.
iPhone 3.0 will support “in-app” purchases.”
Developers can now offer apps via subscription.
Offering SportsNews via subscription.
They can offer games in which additional levels can be purchased via a simple transaction performed within the game or app itself.
Location-based subscription services are more easily designed and implemented.
Free apps, of course, will remain free.
Another new addition to the platform: support for peer-to-peer connectivity.
An excellent feature, and not just games, says Forestall.
No need to join a WiFi network. Nor is there any need for pairing.
iPhone 3.0 will also enable accessory developers to build applications that will talk directly to their accessories.
An iPhone could be set up to function as an equalizer, or an FM transmitter, for example, could be designed to find and tap into the best FM frequency in a particular area.
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