Designed to grab the attention of gamers as they made their way into E3. Many stopped to look (at the tank, of course).
E3 descends on downtown Los Angeles.
A mohawked gamer waits to enter the Nintendo software showcase. We didn't peg him as the Mario Kart type.
A stompy robot from Titanfall takes over the Shrine Auditorium, home of many Hollywood awards shows. We think he's trying to one-up the Angie's Right Leg meme.
Aaron Paul, a.k.a. Jesse Pinkman of "Breaking Bad," appears on stage at the Electronic Arts press conference to promote "Need for Speed."
Rapper and entertainer Drake shows up to promote the upcoming FIFA 14. We don't even know if he likes soccer, but one thing's for sure: EA likes to roll out the celebrities.
We tried to find out more about this photo op but the gamer pictured here was unable to utter full sentences afterwards.
Microsoft Xbox trots out a hot-rod car for Forza Motorosport 5. Vroom!
A gamer peers - very intently - at the new Xbox One.
Down the hall two gamers check out the new PS4. Console wars, commence!
That's dedication: A gamer wheels his way through the crowd at E3.
"You can't win this thing in a video game. Trust me."
64 players showed off multiplayer mode in an epic Battlefield 4 "Siege of Shanghai" demo. A handful pictured here.
Are you ready for some Madden?
Food trucks lined up outside the Shrine Auditorium, hoping to entice hungry gamers at E3. It worked.
An E3 booth babe takes a lunch break, phones home to real world.
That's AllThingsD's Eric Johnson. Look out for the Koopa Troopas, Eric.
"I own a Wii U!" "Me, too!"
We love the cat ears.
A real-life Mario Kart.
More "Need for Speed," at EA.
Minecraft, one of the most-played titles on Xbox Live, is coming to the Xbox One.
Sony previews "Beyond: Two Souls" at its PlayStation press conference.
Gamers play the Wii U. Photographer does exactly what I'm doing.
Reporters and bloggers hang out on bean bags in the press room at E3.
"Guys, she said yes!"
The multiplayer mob keeps the action going at the EA booth on the show floor.