The Samsung Experience Shop inside the Best Buy in Lewisville, Texas occupies 460 square feet of prime retail space toward the front of the store.
It's displays like this that Samsung is hoping to replace with a specially designed security device that protects and charges the device while still allowing customers to fully use the product.
A customer checks out products at the Samsung Experience Shop inside a Best Buy in Lewisville, Texas. Samsung plans to open 1,400 of these store-within-a-store locations by June.
Among the features on the latest Galaxy S smartphone is the ability to search a variety of TV and video service listings and then change the channel on any brand of TV.
While Apple is known for the wide range of accessories made for its gear, Samsung hopes to show off its own broad array of add-ons in a dedicated area of its Samsung Experience Shops inside Best Buy.
The Samsung-hired consultant at the Lewisville, Texas, Best Buy store says one advantage of his perch is that he has a chance to intercept would-be iPhone and iPad buyers before they make it to the Apple set-up toward the back of the store.