Notification company Urban Airship took some of its customers on an actual airship -- the Eureka -- during Apple's Worldwide Developers Conference.
The Eureka comes in for a landing to take on a new group of 12 customers.
Passengers board the Eureka Noah's Ark-style, that is to say, two by two.
The shadow of the Eureka just after takeoff from Moffett Field.
There was lots of picture-taking and a bit of champagne-drinking as the Eureka flew over Silicon Valley.
Most of the Eureka's cabin is windows, including two that open so the brave can stick their heads out and feel the wind rush by.
The pilot's view from the Eureka cabin.
The rear window of the Eureka offers a near 180-degree view.
There actually is a window between me and certain death.
Time for the next group to get their hour in the sky.