Robert Bach, President, Entertainment & Devices Division for Microsoft. - All Things Digital Galleries

Microsoft unveiled the Kin, a series of social phones targeted at the 18-30 demographic.

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"It's Time to Share" today at the Microsoft event in San Francisco.

All Things Digital's Drake is ready to live blog the Microsoft event today.

The view from inside of Mighty in San Francisco.

Robert Bach, President, Entertainment & Devices Division for Microsoft.

Watching a video of real users' expectations about the ideal phone.

Talking about social connections and self-expression with a mobile phone.

The Kin will be built on a small, specialized version of Windows Phone 7.

Self expression is important to young social users, like publishing a magazine of their life. Bach calls it “Lifecasting.”

Derek Snyder from Microsoft talks about the Kin social phone.

Robert Bach, President, Entertainment & Devices Division for Microsoft.

Robert Bach, President, Entertainment & Devices Division for Microsoft.

Robert Bach, President, Entertainment & Devices Division for Microsoft.

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