A quick wrap-up of the event's highlights.
Software is free for iPhone, $9.95 for iPod Touch.
Enthusiastic applause from the crowd.
SDK free today to all program members.
3.0 SDK developer beta available starting today.
iPhone 3.0 will ship this summer.
Features are too many to go into.
Still more new features.
A new Spotlight feature enables search across the device.
Mail receives some improvements this go-round, too.
A new view of News.
Also, enhancements to the Calendar app.
A detail of Voice Memo functionality.
Voice Memos are a useful new feature.
It graphs historical glucose and insulin levels as well.
Also improved is the iPhone's SMS functionality.
It tracks historical glucose and insulin readings.
Using the new accessory API, Lifescan’s glucose meter can transmit its reading to the iPhone over Bluetooth.
Following ESPN, LifeScan and its Diabetes management app.
Next up: ESPN. Quick demonstration of push alerts, which offer a jumping off point to video and additional stats.
Hody Crouch of Oracle takes the stage, noting that the company has already launched 5 very successful iPhone apps.
More text selection.
Also new for iPhone OS 3.0: Landscape mode.
Selection of beginning and end points for text is similar to placing a cursor.
...and then play a song on it.
The tool gives you cut/copy/paste option in a pop-up bubble.
Boatman uses a Sim to purchase a stereo...
The addition of Cut, Copy and Paste to the iPhone's repertoire gets a lot of applause.
A new way to play music.
EA’s Travis Boatman takes the stage to talk about Sims for iPhone.
First up: meebo. Why did meebo wait so long to build an iPhone app? The developers say they needed push notifications to make the app experience and the Web experience seamless.
It's time for a few developers to show off their new apps.
Text selection in iPhone 3.0?
Playing Phantom of the Opera on the iPhone's Ocarina.
A few more APIs to be found in 3.0: in-app e-mail, iPod library access, streaming audio and video, proximity sensor, in-game voice chat.
Two demoers using the app play a pretty sweet version of Phantom of the Opera.
Another look at Leaf Trombone World Stage.
Some highlights of the new push notification service.
How does it work? Apple’s Push Notification Service will maintain a persistent connection to iPhones over which badges, audio and text alerts can be sent. It’s optimized for all mobile networks and more importantly, it’s scalable.
Scott Forstall explains why push notifications have taken so long to come to the iPhone.